Chicago-based producer No I.D.’s résumé has received quite a strong addition as of last night. Prior to the MTV Video Music Awards, he announced that he has been named the Executive Vice President of Def Jam. According to Roc 4 Life, the producer said, “I’m going to keep on doing what I’m doing and take it to another level.” What that means isn’t entirely clear, though maybe it will land him even more producing opportunities.
No I.D. also issued the following message:
“Def Jam is a cultural staple,” No I.D. said. “It’s not just a label, it’s part of the culture that I came up in and that I’ve been involved with for 20 years. It’s very important that the next generation of executives grab it by the horns and keep it on track as it grows.”
This is, of course, pretty big news for No I.D., who has been at the helm of more of our favorite records and tracks than we can count. Hell, dude produced two of Common’s best efforts, 1994’s Resurrection and 1997’s One Day It’ll All Make Sense, and he’s tackling the entirety of Com’s new album, The Dreamer, The Believer. No I.D. also put together that rad lil’ Cocaine 80s project earlier this summer.