No Age trying to keep it DIY

On Sunday, the L.A. Times ran a pretty interesting/obvious article about No Age and their struggle to remain true to the punk ethos while their cultural cachet rises (this is essentially the plot for the middle third of The Future is Unwritten, the movie about Joe Strummer).


The band talk about playing on Fuse and FNMTV, touring bigger and bigger venues, being approached by Mountain Dew and Hot Topic, and how much attention has been hitting the Smell scene as of late.


“It feels like everybody wants a piece,” said guitarist Randy Randall in the interview.
The story is as old as punk itself (i.e. how do you maintain the reasons you started playing for when you’re playing to thousands of people?), and even caused a lot of artists driven by the punk ethos great fits (Control posits that this was one of the factors of Ian Curtis’ suicide).


But the story is interesting in that it captures what it’s like to be a band leading a scene on the cusp of national hype.


You can read it here.

Posted in: NO AGE
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4 Responses

July 22, 2008 at 1:04 p.m.

Well, disregarding their "punk ethos" for a moment, Nouns is possibly my album of the year thus far, and one that SHOULD be heard by the masses. However, if I were to hear Cappo or Brain Burner in a Mountain Dew ad my brain might explode.

July 22, 2008 at 2:13 p.m.

What they've done so far has been fine and seem to be handling things well. They've also continued to play tiny little venues that are boiling hot and the such.

July 22, 2008 at 4 p.m.

Meh. I don't get why people like their trendy adequacy so much. Nouns doesn't come close to Loveless, so why bother with a second rate parody?

July 23, 2008 at 1:22 a.m.

Live and on record, the band comes across as really scrappy. This has its own charm, and this is part of the reason that they're being courted pretty aggressively by corporations and such--they're a band that people believe in. I think their music is really quality, though. Just happens that they're convincing in a way that a lot of career bands aren't.

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