Nike has always been a cool brand, but with their recent releases in conjunction with LCD Soundsystem and A-Trak, they've been zeroing in on the hipster demographic. Their recent pairing with Japanese noise rockers, Boredoms, continues the trend.

The corporate giants will host an event on each coast, one in Los Angeles and one in Brooklyn, where the Boredoms and eighty-eight drummers will perform their eighty-eight minute track at precisely 8:08 PM in a proclaimed "sweat-shop free" environment.

The Boredoms have done this before with seventy-seven drummers on July 7, 2007, culminating with the sun setting over the seventy-seventh drummer in Brooklyn, and 4000 people lined up for that, so snag one of the free tickets while you still can.

Dates:

August 8, Los Angeles- La Brea Tar Pits 8:08PM

August 8, Brooklyn - Williamsburg Waterfront 8:08PM