Here's the new web based video by the Arcade Fire for the title track off of their latest release, Neon Bible. The group worked with Montreal based interactive web designer Vincent Morisset. While the use of the interface isn't as awe inspiring as the concept may make it sound, it's still an intriguing idea, as one would have to wonder how this medium could translate to the promotion of other, more mainstream acts. In other words, does this mean we're close to rap videos where you actually get to smack a bootylicious backside?
Check it out HERE