The internet is a blessing and a curse for the music industry, but that blessing is undoubtedly more generous to the independent side of the business. These browsers of ours have helped to catapult a number of eclectic artists (A$AP Rocky, Tyler, The Creator, The Weeknd) into the eyes, ears and, most importantly, screens of thousands of hungry, open-minded music fans. They're a new breed of online darlings.
Now we're not predicting or promising Providence, Rhode Island MC KREW$ the same fate, but we are saying his music is just as compelling. Back in June (yep, you'll have to grant us a late pass please), the HiYer Learning Society founder released his Nobody Important mixtape.
Clocking in at 17 tracks, built on both original and borrowed production from James Blake, Clams Casino and Sango among others, the project is entirely bewitching. It breathes influence—perhaps not intentionally—from "Marvin's Room"-esque Drake, while exerting the same entrancing appeal as G.O.O.D.'s new golden boy, Travi$ Scott, maintaining non-clichéd lyrical substance in doing so. And it might just be one of the most consistent independent mixtapes floating these here web pages.