The story goes that growing up young Nasir and his best friend "Ill Will" Graham loved the brand. With that Nas pays homage to his friend who passed away after being shot in 1992.
“My best friend Will and I loved Fila. It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me.”