MTV tries to figure out why Kings of Leon aren’t huge

MTV’s John Norris has a story on MTV’s webpage that’s partially about Kings of Leon’s new album, Only by the Night, but mostly trying to figure out why the band isn’t as big in America as they are in Britain.  

 

“This summer, the Kings headlined the main stage at Glastonbury, the granddaddy of U.K. festivals. Now that's big. Echoes brother and bassist Jared Followill, "We can go to the U.K. and play all of England, literally the entire country, and it'll sell out. And then we come back home, and people are like, 'You guys are nothing.' "

 

They're hardly nothing, but it is an interesting paradox, since apart from their royal name, the Kings are American through and through — borne out by five years of bar-band, country-garage, Allman Brothers-meet-Strokes music.”

 

But Norris only briefly touches on the fact that mild-mannered rock bands don’t get played on MTV anymore (damn you Lil Wayne!), and rock is still king in Britain. Plus, rock bands have almost always been second-class citizens to pop stars in America (from Elvis, to Michael Jackson, to Madonna).  

 

For my money, Kings of Leon aren’t huge here because they’ve been billed since the get-go as the southern version of the Strokes, and since the Strokes nose-dived around the time of their second album, the Kings were relegated to second-tier status. Or it could be that they don’t have the chops or the tunes to be mega-huge stateside. [MTV]   

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10 Responses

September 3, 2008 at 3:05 p.m.

I feel the reason bands like Kings of Leon (how are simply amazing!) get no airplay is because well, MTV underestimates it’s viewers by playing to the lowest common denominator assuming they viewers will watch or listen to whatever is “hot” at the moment and just keep following empty trend after empty trend rather than holding on to something with substance I don’t know why they don’t understand that. I felt MTV did less of that in the mid 90’s with Alternative Nation and 120 Minutes. I really don’t think it’s going to get any better.

September 3, 2008 at 3:17 p.m.

i think kings are a pretty good band. As much as i'm not that exacited by "sex on fire" i gotta say its a pretty catchy song and its got great energy to it (the video is BS however). I don't get what is supposed to be "southern" about them at all. Not to mention, when was being "southern" last popular? The 70's? I have a place in my heart for the Allmans, but Kings of Leon have nothing to do with that whole phase. And the sooner that gets dropped the better off they'll be.

September 3, 2008 at 7:10 p.m.

KOL are amazing. Don't know what the Southern thing is all about. In England if you got the rhythms and basslines (which KOL certainly have) it doesn't matter where your from. I've seen them 3 times already and i'm back seeing them again in December in Manchester.
If KOL's new album doesn't kick them off in their home land then, i don't think anything will!

September 9, 2008 at 8:37 a.m.

ive no idea why they would worry that they arent big in America? Americans are clueless when it comes to music, only listen to R&B rubbish an pseudo 'gangsta-rap'! They should be pleased, at least they can go home and get peace after being mobbed everywhere they go in Britain! KOL rule, and are surely one of the best bands on the planet!

September 10, 2008 at 5:56 a.m.

I agree with Mark.. i actually live in America and i agree that a lot of Americans are clueless when it comes to music.. i dont get why u see so many popular musicians being "popular" hip/hop and R&B are just too fake.. give them an instrument.. they dont know what to do with it.. i mean its music but not real music in my book.. and for modern rock these days.. like those annoying Emo/Screamo bands...i call that just noise.. no music whatsoever..thers no deep meaning ..but at this moment right now.. currently.. Kings of Leon are the most amazing sounding band..but i bet a lot of people disagree. but hey..

"I'm just being me, whoever that is."- Bob Dylan

November 25, 2008 at 3:03 a.m.

I agree with Mannya. Kings of Leon are incredible, but you don't ever hear their music on heavy rotation on MTV or on the radio stations or anywhere really, the way you do in Europe. I'm from Toronto and live there, but I go to Uni in London UK, and Kings of Leon are EVERYWHERE there. I mean I can't step sideways without hearing about them, so because of all the hype you relly have no choice but to resist them or listen to them, and then when you finally here them (esp. Caleb's spectacular voice) you realise wow... they really are amazing.

Meanwhile here in North America the only people that have really discovered Kings of Leon are real music enthusiasts that will go out of their way to explore the music that isn't being played on the radio, and then the job is left up to them to introduce their music to their friends, who don't jump on board until they hear them on the radio (Sex on fire). Hence, until radio stations and music channels step up and support these guys the way they have in Europe, Australia and New Zealand America won't be part of the international wave that has exploded around these guys over the last couple of years.

I mean, like he said in the article, these guys are selling out Glasto and the O2 arena, but when they come home their playing auditoriums. WTF?

February 6, 2009 at 6:19 p.m.

I must say im just a casual fan of KoL but i'm of the opinion that the UK's fascination with the band is a phase. ive seem them twice now in concert now and the crowd were very lookwarm for most of their sets. they only come alive when they hear

February 20, 2009 at 12:12 p.m.

Trust the yanks not to know a good thing when its **** on their doorstep. kings of leon are a great band, admittedly there new album is perhaps not the 'aha shake heartbreak' that we all hoped it would be, but it is still one of the best albums around at the moment. R 'n' B is a laughingstock here in the UK and it is almost considered comedic by nature.... we have artists taking the mick out of 50 cent calling themselves 50 pence and have had various comedic welsh rapping groups who probably sell just as many records as 50 himself. UK hip hop talks about real things, and real stories, that can be interesting/amusing/quirky but never plain violent or abusive for the sake of it. A Tribe Called Quest are the only decent us hip hop group in my view as they rap about everyday occurrences that are REAL! KOL deserve more respect in the states but popular music fans in the states dont deserve them!

September 7, 2009 at 5:02 p.m.

These days if you listen to whats on the radio-its all fake 'RnB' stuff that will grow old in a couple of days, as opposed to Kings of Leon music which I think is timeless.
You can play anything on the radios which everyone will LOVE only because it is a 'trend' that in my opinion noone would stick to! Its like the public are puppets and will listen and love anything played for them.
The only reason why people all of a sudden liked them was because of Sex on Fire which was a big hit on the radio, but after that, not many people wanted to know them! When they pick up an instrument, they'd know what to do with it-

If you give it to Britney or Beyonce, they'll be like 'OH! my lyricist will take care of that!'
Kings of Leon are the greatest band of today's music world, due to their pureness and genuinity!!!
And why is everuone confused about the whole 'southern thing'?
I think they have a lot of southern influences and even their lyrics, music and styles of writing has a hint of 'southern' in it if you listen to previous albums.
Only now have they transitioned into a more hardcore band which plays even more unique music than ever!!! NONE CAN BEAT THEM THEY ARE AWESOME!!!

September 7, 2009 at 5:07 p.m.

Why the hell are people confused about the whole 'southern thing'? when u actually listen to their older albums you can tell that they have had southern influences in all aspects-lyrics, instruments, and even styles of playing. That was hardcore and awesome and yet still they have transitioned into more modern and unique styles of music in 'Only by the night' - and i think they still havent lost it.
The only reason why some people dont listen to a lot oftheir music except from the famous 'sex on fire' is because they just want to follow trends of music-the next day they'll be listnin to beyonce and britney. its coz theyre lazy and follow the pack :( KINGS OF LEON ARE ONE OF THE MOST PURE AND GENUINE BANDS OF TODAY!!!

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