
You don't stay in the heavy-rockin' business as long as Motorhead mainman Lemmy by being dumb, or failing to capitalize on opportunities. So it should come as no surprise that after contributing some classic Motorhead music to the Guitar Hero game, the head Motorhead should decide to stake his own claim in the virtual world.
Accordingly, Motorhead has partnered with Virtual World Entropia Universe to create Motorhead Stadium and Lemmy's Castle, where you play a game that allows you entrance to said digital edifices and a chance to join the band's private "army" (shades of Kiss?). This means you can hear exclusive music, chat with Lemmy online, and win prizes, including a trip to L.A. for a drink with the mustachioed mole man himself.
(Kotaku)