Research published yesterday suggests that more music is consumed on YouTube than on any of the dedicated online music streaming services. According to the figures, music videos were responsible for 384 billion of the website’s views in 2011, which is around 40% of its total traffic for the year.
Digital Music News compares this figure with similar statistics for Pandora, Spotify, Rhapsody and Grooveshark. These suggest that YouTube’s closest competitor is Pandora, but with an estimated 98 billion songs played last year it still sits 286 billion behind the video-sharing giant. Relative newcomer Spotify, which launched in the United States in 2011, is dwarfed by both services and only streamed an estimated 37 billion songs over the same period.
Some of the assumptions and extrapolations behind Digital Music News’s comparison look a little dubious. Nevertheless, it offers a fairly strong indicator about the shape of the market. Do its findings fit with your own streaming preferences? Tell us below. [Digital Music News]