Costumes and other filters to a pop artist's identity have got to be one of a marketing person's favorite tricks. When a celebrity artist places their appearance behind a branded visage that can be mass-reproduced, they allow others to further promote the artist's persona. Presto! Work done.
Or... thank goodness for masks because they give b-boys and b-girls work, such as in dance duo's Monarchy's new video for their single "Love Get Out Of My Way." The song is the follow-up to the group's single from November 2009 "Gold In The Fire." Their debut album is due this Fall.