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Microsoft Suddenly Comes Up With Catchy Jingle That's Nothing Like Arcade Fire
So hipsters all love Arcade Fire a whole bunch, and most of them really liked Where The Wild Things Are because the song was featured Spike Jonze was visionary in being brave enough to show what it's really like to be a kid. But the problem with this particular focus group is that they have a practiced distrust of large corporations like Microsoft. The company's solution is to make an ad that, to be overly kind, evokes Arcade Fire's "Wake Up." The thought process is probably that enough people will follow what is passably Arcade Fire like lemmings to Microsoft and Bing. A little dishonest, maybe but this is the type of marketing that made Bill Gates the richest man in six galaxies. [Stereogum]
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holy christ
...I'm a great writer?
the similarity is absurd
Does anyone else wonder where they get the musicians to do these knock offs? That's the first thing I wonder about...
I bet Arcade Fire woulda licensed the song if it were Mac.
It's annoying, but not uncommon, to hear "production music" that sounds like a slightly rearranged version of another song. If you tell a group of pro studio musicians "do something that sounds like this", they can churn out something that sounds damn similar... while tweaking the chord structure/melody just enough not to get sued. I actually admire the skill of these guys... though it is annoying if you're a fan of the original.
It is certainly a skill, but there's got to be something empty-feeling about doing something this artistically bankrupt. I mean, I get it, we all gotta make a living, but something tells me most studio musicians can go about that another way.