Though rumors abound that Microsoft is about ready to chuck the physical Zune in favor of placing its software on other devices, the company's current ad shows there's still a little, albeit mean-spirited, life in the product. Microsoft's current angle is that filling up an iPod costs "thirty thousand dollars," while the Zune Pass is a comparitively cheap fifteen dollars a month. Though the argument works in principle, especially with the ten free tracks a month now included with the package, what Microsoft has never realized is that so many consumers have become chained to Apple. After years of purchases and irreplacable music added to iTunes libraries, consumers will simply always have iPods, whatever the price. Sorry Microsoft, you'll simply just have to enjoy your crushing monoply in the computer market. [Engadget]

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Funny that Microsoft assumes that every song on a given iPod was acquired by purchase.