Why? are making a series of mini-mockumentaries for the internet in order to promote their fourth album, Eskimo Snow, out Sept 22. This first video introduces their new manager Blake Maxwell, a self-described “holistic, spiritual career guide” in a tribal, tie-dye onesie whom Yoni Wolf found on Craigslist. Sparks fly when Blake helps Yoni with his Vinyasa Flow yoga on the beach. Later, the smitten manager discusses moving Why? from Anticon to Capitol Records. “I think Capitol is perfect because that’s exactly what we need right now,” he says. “Not that that’s what I’m about, but capitol is a tool … and so is Yoni.”

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please go back to disney-fying hip hop for white kids and leave us alone.