Feels like Madonna might be pushing her luck a little bit with some of the promotions for her new record, MDNA. First there was the Spotify contest that forced fans to listen to the new album three times before they were entered into a concert ticket contest. If that seemed risky and desperate, just wait.
Madonna’s next tactic was to get fans thinking about getting a little drunk before hearing tracks from her album as part of a cross-promotion with Smirnoff. For the very subsidized price of $3.50, you can hear seven album tracks and seven remixes. Either way, it seems like someone at the Madonna camp has a pretty serious fear of these (digital) copies collecting dust. And why’s she so into MDMA jokes these days? [DMN]