A lot of M83's better songs are soundtrack ready, so in some respects, it's kind of weird that it's taken this long for his excellent "Lower Your Eyelids to Die with the Sun" (from Before the Dawn Heals Us) to end up in an ad. And this one is a doozy; it's directed by famed Indian director Tarsem and it features choreographed dancers acting as the center button for a woman's Palm Pre. Part of me wants to keep watching this again and again, but I'm afraid at some point there'll be a subliminal message and I'll end up with 15 Palm Pres. [via Stereogum]