Liz Phair to Appear in Banana Republic Ads

We wish we were surprised. Liz Phair, who you respected 15 years ago, is selling out — er, again — this spring and summer as one of the faces of Banana Republic's "City Stories" campaign, alongside treadmill jockeys OK Go and "Love Song" chanteuse Sara Bareilles. (You remember them from an iPod commercial and a Rhapsody commercial, respectively.)

 

 It may not be a bad marketing scheme, actually, just a depressing one. Fans of Phair who were 20 during her heyday are now 35 — they're hitting the peak chino-buying years. We're not saying Banana Republic and indie rock can't peacefully coexist, but they might do better to stick with indie-rock girlfriends... like socialite Jessica Joffe, who was dating Ryan Adams during her stint as a model for the company. [Pitchfork]

 

Posted in: LIZ PHAIR , OK GO , SARA BAREILLES
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5 Responses

February 12, 2009 at 1:30 a.m.

So what?? Enough with the sellout bull...Chan Marshall is already well ahead of her with this sort of crap.

February 12, 2009 at 1:35 a.m.

I think the sellout stuff is overused. Kinda like the word hipster. My bigger beef is that Liz Phair hasn't put out music in a long time. While artists like Cat Power and Santogold seem to be on every commercial, I still like the music they're making.

February 12, 2009 at 1:44 a.m.

Not gonna lie, I really liked the singles "Extraordinary" and "Why Can't I" from when she came out as a sell out.

February 12, 2009 at 1:54 a.m.

Yeah, but she's hot, and i don't mind seeing her model.

February 12, 2009 at 2:40 a.m.

Banana Republics are actually closing now. I thought this never happened. If it takes Liz Phair to save the nation's retail economy, I'm all for it.

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