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Live Nation Announces Plans To Upgrade Amphitheaters, Sell $4 Beer

While Ticketmaster might not be making any friends amongst musicians or concertgoers, its parent company, Live Nation Entertainment, is trying to boost its image. Under the leadership of CEO/director/president Michael Rapino, the California company has announced a series of plans to improve its amphitheaters.

Perhaps the most significant change of all is a plan to sell 12-ounce domestic beers for four dollars (except in Toronto and Houston). The current food selection will be replaced by “restaurant grade” concessions and certain venues will host local food vendors. Live Nation also plans to improve the audio and visual components of its venues as well as service in VIP and in-seat areas. [HypeBot]

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