Whoever the music supervisor for these Victoria's Secret commercials is, they certainly know how to get the Internet's attention. Recently their ads have featured Lykke Li and Joanna Newsom, and now you can add 2009 breakout popstar Little Boots to the list.

This tv spot for the BioFit 7-Way (I don't know what that means either) features Little Boots' "Meddle joining Victoria's Secret with Victoria Hesketh. Looks like it's only a matter of time before they drop Fever Ray or Gang Gang Dance in one of these.