Pepsi joined forces with the Grammys to provide a series of day-in-the-life videos featuring this year's "Best New Artist" nominees. Just a reminder: James Blake, Kendrick Lamar, Macklemore & Ryan Lewis, Ed Sheeran, and Kacey Musgrave will all be competing for the award on January 26. So far, only Blake's and Lamar's promos are up on Pepsi's website, but they're both a treat, with the common thread being the inspiration both artist get from their respective lifestyles of rainy-day walks in London and touring around the world.
Watch James Blake's feature below:
And here's Kendrick:
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