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Lana Del Rey Will Be The New Face Of Jaguar

Lana Del Rey Will Be The New Face Of Jaguar

Any Mad Men fans out there? *spoiler alert* In the latest season, bodacious babe Joan Holloway sleeps with a Jaguar dealer in order to win SCDP the Jaguar account and make her a partner at the agency. What was their winning tagline? "At last, something beautiful you can truly own."

Well, now that tagline pretty much applies to pouty songstress Lana Del Rey, as she has been tapped to be the face of Jaguar's new F-Type vehicle. Why Del Rey? Because, according to global brand director Adrian Hallmark, "Jaguar’s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements." As Don Draper said, "An ad agency is defined by its first car." Maybe that's true for Del Rey too? [NME]

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