Lady Sov makes incomprehensible video, Jay-Z'''s job security decreases exponentially
Thematically, this video would have made more sense for her single "Random." Much more sense. And the video for "Random" would have made more sense for this. Given the status of the music video as marketing tool, I couldn'''t imagine a worse way to introduce Lady Sovereign to the stateside mainstreamers. They obviously are not concerned with having a gimmick tag attached to her. Not only is she a five-foot, white, female rapper from the UK, but now she has the most bizarre video since the original version of Michael Jackson'''s ''"Black or White.''" Between the random Tetris reference at the beginning to the monkeys on the car to the hamster ghost, I can'''t follow this shit at all. But I still like the song, even if she abandoned the grime sound for the most part.
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14 Responses
| Dave Park |
I think this song could be big with the kids. I agree that it might label her as a gimmick, but gimmicks sell. Look at OK Go. And yes she comes off as gangsta in the video! |
| Dave Park |
The video just cracked the top 10 on TRL. Ummm... not that I watch TRL. |
| pill |
who doesn't like tetris and monkeys? |
| cburst |
honestly, i was gonna comment on how great this video was, and how wrong your description was, but the 'tetris and monkeys' guy said it way better than this shitty comment. |
| Dave Park |
So guess who's #1 on TRL today??? Yep. The biggest midget in the game. |
| Adrian Covert |
I still hate this video. And seriously, who still watches TRL? This is one big giant anomaly in my book. Sigh. |
| Dave Park |
I'm just saying that Presidente Hov might be asking for a promotion. |
| Adrian Covert |
lets see the first week soundscans, and maybe more importantly, the 2-3 month soundscans. |
| Dave Park |
What happened to you man? Two months ago you were in love with the S-O-V. |
| Adrian Covert |
nah, ive always maintained the stance that while she would probably sell enough records to justify her spot on the def jam roster, she wouldnt be the superstar that would give jigga job security. if anything, i thought she was going to be a def jam left artist. if she is going to sell, then her album will be nothing like the material that generated buzz to begin with. and judging from the newer material, she is abandoning the grime sound and venturing into the world of pop. |
| Little G |
hey whats up i just wanna say that she is realy good and she is fucking cute and if you dont like her well FUCK YOU |
| Adrian Covert |
AHHHHH NIGHT OF THE LIVING TRL-ITES!!!! |
| Ping |
Hmmm. Scans and all that have nothing to do with it. You said the video sucks and makes no sense. But all the images, the monkeys and the hamster and all that stuff, are referenced in the lyrics. If all that stuff had nothing to do with the song I'd take your point but if she's rapping about monkeys and hamsters what's wrong with having them in the video?Anyway, everyone seems to love the video. Even TRL fans. So you are so very wrong. |

Lady Sovereign »









Dude, she belches in a monkey's face. That's gangsta.