If you were disappointed by the singles from Lady Gaga’s Born This Way and were wondering how the album would fare, the odds have just been titled in its favor. Amazon is offering digital copies of the record for just 99 cents each, which means it’s going to sell like wildfire as people who were wavering over a purchase will surely take a risk for such a low price.
The 99 cents you shell out for Born This Way will also get you a free upgrade to 20 GB of space on Amazon’s cloud player, which would lift anyone interested in that service up from the regular 5 GB of free storage. To be fair, that offer comes with the purchase of any MP3 album on Amazon, but it’s obviously another huge incentive to get Born This Way. It's possible that Gaga's record label were panicked by the relatively poor chart performance of "Judas" and set this deal in motion, although obviously we don't have information on how long ago they agreed to this cut-price sale.
This isn’t the first time Amazon has done such a deal—Arcade Fire’s The Suburbs was a notable high profile release that benefited from the same offer—but it’s by far the biggest album to gain such a large first-week knockdown in price. As such, it’s going to be difficult to ascertain whether Born This Way is a genuine first-week phenomenon or if people have just been swayed by a bargain.