I think normally it’s probably regarded as an honor of some kind to have a foodstuff named after you (think Cherry Garcia), but that’s apparently less true when one of the item’s main ingredients is human breast milk. Which explains why Lady Gaga’s team of lawyers have issued a cease and desist to the London-based manufacturer of "Baby Gaga," an ice cream product that includes milk from ladies’ bosoms, instead of the kind from cows. According to the London Evening Standard, Gaga’s counselors are demanding that the ice-creamery change the flavor’s name or face being sued. The paper also claims the star says the ice cream is "deliberately provocative (Eds. Note: OH, THE IRONY!) and, to many people, nausea-inducing.”
The shop’s owner took the opportunity to take potshots at Gaga for everything from co-optation and lack of creativity to attempting to take ownership of a word millions of babies already have a claim on. Per the Standard, Matt O’Connor said:
"For Lady GaGa to accuse us of stealing her image is laughable when you consider how much she has borrowed from popular culture to create her look and music. She also seems to have forgotten that since the dawn of time the word "gaga" has been one of the first discernible phrases to come from a baby's mouth. This is why we chose the name. As for her assertion that our product is distasteful, perhaps she should reflect on her blood-spurting performance at the MTV Video Music Awards, or the fact she wears clothes fabricated from the flesh of dead animals."
Burn. I’m sure this will continue juuuust long enough for Gaga’s legal team to inadvertently do all the ice-creamery’s PR work for them, which is a pretty smart (and fairly old) marketing strategy. [AUX]