Even though her latest record wasn’t her best material, 2011 was a pretty good year for Lady Gaga, as she became the first Twitter personality with 12 million followers, and was the year’s highest-earning female artist. She’s also always had a very devoted fan following that she pays way more than just lip service to. Which is why it makes sense that Gaga is probably the first musician with her own social network.
LittleMonsters.com, named after the now-ubiquitous nickname given Gaga fans, is now currently in a closed beta, meaning it’s invite-only and subject to change. Social tech website Mashable has a gallery of the inner workings of the website, which is like a Gaga-themed Pinterest. It allows fans to post Gaga-related material on a large bulletin board space vote it up, presumably to push it to more prominent billing on the website.
The entire website is a smart gamble for Gaga, who has consistently been at the forefront of leveraging the Internet to connect with and inspire her fans. At the same time, it’s hard to believe there’s a niche for making yet another online profile just to share your puppet rendition of the “Bad Romance” video. But if there’s any group dedicated enough to make it work, it’s the Little Monsters. [Mashable]