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L.A. Reid Flies To Belize To Sign Shyne To Seven-Figure Deal, Clearly Not Worried About Downturn In International Music Sales

L.A. Reid Flies To Belize To Sign Shyne To Seven-Figure Deal, Clearly Not Worried About Downturn In International Music Sales

This whole Def Jam signing Shyne to a seven-figure deal story has gotten even crazier: On Monday, L.A. Reid, current head of Def Jam, flew down to Belize to sign Shyne in person as part of a minor publicity stunt. It seems like it was a gross over-use of company money, since I can't imagine the population of Belize having enough money to recoup the reported $5 million Island Def Jam gave Shyne as an advance (and actually, it could be much more, since MTV is claiming that they found out it was for $10 million). Reid seems overconfident in Shyne's ability to make an incredible comeback after serving nine years in prison (and actually, a comeback wouldn't be accurate, since dude never really had a serious hit to begin with), telling a reporter in Belize that he'd be executive producing all future Shyne projects. I think the real issue here is that Reid is stuck in 1994, and thinks seven-figures is an entirely reasonably advance for a rapper who just did jail time and isn't even as famous as half of Lil Wayne's Young Money crew. [News Belize]

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Shyne

I'm confused about the $$$ figures being thrown around to sign Shyne.

/site_media/uploads/images/users/daba/me-bermudajpg.jpg Daba

No kidding--Dude was basically frozen in 1999, and now is trying to come back. I have a feeling he'll sound as out of touch as like, Grandmaster Flash, eventhough he's like half his age.

/site_media/uploads/images/users/thestorfer/1202393jpeg.jpeg andross

What is the deal with the Belize population comment not having the money to recoup? What kinda sideways comment is that?

tl

Dude, it wasn't a slight to Belize, it was a comment on how much they're paying Shyne. I mean, even if everyone in Belize buys a copy of his album, it won't recoup the money.

/site_media/uploads/images/users/thestorfer/1202393jpeg.jpeg andross

andross da racist!

/site_media/uploads/images/users/Dipseth/sparkle.jpg Dipseth

dude went Platinum with his first album. first album was one the great releases of the decade. so what makes you think he cant go platinum again??? especially since hes out of jail for shooting people. we all know how everyone jumped on 50 cents ass when he released his album over the getting shot 9 times vibe.

hes better on a label like bad boy. def jam havent did anything since the 90s. and dont produce good albums.

if he stays away from the south and makes a hi-production new york album he will go platinum again and that means they almost make there money back on one album.

afan

Never had a hit? Man you been listening to way too much top 40 bubblegum pop techno hits, son. His albums are classics. I second the platinum comment above mine.

Oboe

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