Those thinking the KISS merchandising behemoth would stop with the coffins received a big surprise when frontman Gene Simmons announced a "series of KISS festivals built around the Indy Car series." The shows will result from an agreement between Simmons-Abramson promising to be "actively engaged in the league's marketing, event, public relations, sponsorship, merchandising and branding efforts -- from its IndyCar Series to the venerable Indianapolis 500." Who better to publicize the thrills of open wheel racing than the men who brought us "Beth" and "Strutter"? I just hope the Phantom of the Park doesn't show up to ruin things again. [Billboard]
[...] hours after Gene Simmons announced a series of concerts associated with the Indy Car Series, the man who became a brand has been revealed as a [...]
[...] hours after Gene Simmons announced a series of concerts associated with the Indy Car Series, the man who became a brand has been revealed as a [...]
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