Spuds McKenzie? A canine chump. That Jamaican guy from Red Stripe? Not annoying enough. The “Waaaaaazzup” dudes? Laaaaame. I want my beer pitchman to be a mook-rocker with wispy-hair, one that used to date Pamela Anderson and bastardizes classic rock songs. Basically, my ideal beer pitchman is a 34-year-old who calls himself Kid. It’s Kid Rock.

Apparently my inebriation celebrity of choice isn’t just a dream I have after 11 Newcastles, it’s becoming a reality: Kid Rock has agreed to a deal with Drinks Americas Holdings Ltd. to create a Kid Rock brand brew.

"Kid Rock is a reflection of great American rock-and-roll music and the American spirit, and we think we can create a beer in that same image. ... There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created,” said CEO J. Patrick Kenny.

The company is reportedly in talks with different breweries to get the beer going, and hopes to launch it sometime next spring.

Now all I need is Fred Durst to endorse a brand of hand soap, the lead singer from P.O.D. to endorse a breakfast pouch (Hot Pockets would be the obvious choice), and the dude from Papa Roach to endorse a toothpaste, and all my necessity item choices will be made for me by the stars of 1998. [Detroit Free Press]