Yesterday came word that Kanye West would be getting his own fragrance (it smells like smug crossed with self-absorption) and today comes word that the rapper will be getting his own energy drink. Kanye will be creating a drink for Guru, a drink company that claims its energy drink is 100% organic and natural (as opposed to those other fake ass energy drink companies that put inorganic biz in your drinks, apparently). No word on what the flavor will be, but I'm betting it'll taste like 50 Cent's tears.* [Pitchfork]
*-- Minus 50 points for using a two-year-old reference, but I couldn't use self-absorbed and smug again now could I?