G.O.O.D. Music have been on a pretty hectic press run in recent days with the release of their long-awaited collective album, Cruel Summer. However, like the crew's appearance on Hot 97, label boss Kanye West has been noticeably absent.
Making up for lost time, 'Ye released this nearly-3 minute-long video in which he sits down and shares insight on Cruel Summer. He speaks on how the project came about, seeing the music and aesthetics as one, and wanting to create music for everyday scenarios. Oh, and he also establishes "festivalize" as a new word.