Everything went according to plan as Kanye West debuted his short film Cruel Summer at the Cannes Film Festival last night. According to a report by MTV, the 30-minute film, which is inspired by Yeezy’s forthcoming G.O.O.D. Music compilation record, starred Kid Cudi as a car thief who falls in love with “a blind Arabian princess.”
The plot may sound a little far-fetched, but it was West’s aim to make the viewing experience itself as immersive and true to life as possible. The film was projected on seven screens simultaneously, with each one showing a different part of the action. “I was very particular about having the screens separate, where your mind puts the screens back together, the way you put memories together,” West explained in a speech. He went on to detail his hopes that this style of screening will revolutionize cinema: “People want to go back and see it more and more because they missed something to their left or to their right, and it feels more like the experience of life.”
The film was shot entirely in Qatar, and although West is credited with writing, producing and directing it, a host of others were involved in bringing Cruel Summer to the French Riviera. Alexandre Moors, who also worked on West’s Runaway film, assisted with direction, Elon Rutberg wrote the screenplay, and the entire film is backed by tracks from G.O.O.D. Music artists.
Following its premiere the film will remain open to the public until May 25. [MTV]