As we all gear up for the Super Bowl of Advertising this weekend, there are going to be "leaks" and "previews" of ads that will be airing on Sunday. Here's one that's sorta music related: Kanye West plays a villain (how fitting) in the new ad campaign for Kobe's new sneakers, and it's directed by Robert Rodriguez. It's obviously a play on grindhouse movies, except in those the lead actor isn't a billionaire who made up his own nickname to give himself some semblance of a personality. Let's go Heat, I guess is what I'm saying. Expect a longer version this weekend. [NahRight]