The Black Keys are enjoying a pretty significant bump in sales following their performance with Johnny Depp at the MTV Movie Awards. Spin reports that their latest record El Camino has seen an 18% increase in sales, which equates to about 10,000 extra units moved.
Livia Tortella, who is the co-president and Chief Operating Officer of Warner Brothers Records, cited a rise in sales specifically for the track they performed, “Gold On The Ceiling”, as well as their entire back catalog.
I wonder how many copies they would have sold if the performance looked a little bit more like their video for the track.
“Gold On The Ceiling” at the MTV Movie Awards: