Joanna Newsom Sells Bras (Video)

     

    Here’s one from the "who thought of this one?" file: Joanna Newsom’s

    The Milk-Eyed Mender

    standout "Sprout and the Bean" has been used in a new Victoria’s Secret ad for push-up bras. My 12-year-old self is begging me (with help from my 16-year-old self) to make a boob joke here, but I’ll resist. But seriously; the music at least makes sense with the

    Lord of the Rings

    vibe they’re going for here, but it seems odd that they’d pluck out a Newsom song instead of just paying some dude with a harp to bang out a few woodland tunes for the ad. I suppose it allowed them to avoid contracting the music, but it’s kind of a random choice. [via

    Stereogum

    ]