Joanna Newsom odd choice for HSBC commercial (Video)

     

     

    Who knew that Joanna Newsom’s simple, provincial tune "Clam Crab Cockle Cowrie" screams "Give us your money." I’m still not sure that it does, but apparently the folks at HSBC think so. The wistful Milk-Eyed Mender closer soundtracks an ad whose plot revolves around some literal tree huggers and some lumberjacks whose work they’re obstructing. There is a twist when it turns out that a lumberjack and an activist are "so in love."  

     

    The commercial ends with the words "We recognise how people value things differently. So what we learn from one customer helps us better serve another." Guess that diversity training paid off, huh HSBC? [Stereogum]