Most musicians have long ago come to terms with the fact that they might now make more money licensing songs they ever will on record sales (see also: Santigold). But Slacker Radio offers a forum to listen to all those tunes you know and love from commercials for cars, soft drinks, sneakers and smart phones.
According to the description from Slacker Radio, the TV Commercial Station “features all of the songs that are currently featured in major advertising campaigns, and additional songs from iconic advertisements over the years.” Mat Bates, senior radio program manager at Slacker, told MediaPost that the station gets played most heavily at this time of year, when people are exposed to an avalanche of holiday ads and also around the Super Bowl.
And Bates, for one, puts his trust in the ears of the ad men, “Music supervisors are a much more reliable source for new music discovery than commercial radio or any other traditional media outlet.” As Feist, Chairlift and even a codger like Moby would surely tell you, having fans discover your music through TV commercials isn’t all that bad.
The current playlist for the station includes the likes of The New Pornographers (“Sweet Talk, Sweet Talk” as heard in an Amazon Kindle ad), The Black Keys (“10 A.M. Automatic” for American Express), Mos Def (“Quiet Dog Bite Hard” for Palm), and Throw Me The Statue (“Lolita” for Courtyard by Marriot). Actually not a bad mix. Maybe Bates is right and Slacker is onto something.
At any rate, congratulations, America: You are one step closer to becoming this scene in Demolition Man: