Jay-Z is launching a new Facebook game called Empire. Its story is one of rags-to-riches, not unlike Mr. Carter's own: Players begin in the Marcy Housing Projects in Brooklyn, where they move from hustler to entrepreneur to being a businessman--and a business, man.
While you climb the ladder of success, you need to maintain friends and family, lest your karma suffer. The description of Empire says, "Make the right choices and you can have it all: cash, bling, fame, street cred, and good karma." Sounds simple enough, I guess. The game is currently in beta, but you can sign up here if you so desire. [RR]