Jay-Z is apparently up to much more in the United Kingdom than just recording Watch The Throne with Kanye West. The rapper has been inking some deals with artists from across the Atlantic over the past few weeks. Previously, he picked up singer Cher Lloyd, who can be seen here singing her own version of “Hard Knock Life.” And now, Jigga’s expanded the Roc Nation roster yet again with the addition of London-based rapper K Koke. The deal links together Koke’s Suspect Entertainment, Roc Nation, and its parent corporation RCA.
Check out K Koke’s “Cold Roads” video below and be sure to let us know if you think this was a wise choice for Jay. The British rapper’s Pure Koke Volume 2 mixtape is dropping soon.