Jay Z and Live Nation announced today that they will be continuing their touring deal for another 10 years. In this deal, which Billboard is reporting is worth $200 million, Live Nation will serve as both producer and promoter for any and all Jay Z tours worldwide.
This lucrative deal will end when the Songwriters Hall of Famer will be 57. Though I can’t exactly imagine what the 57-year-old will be rapping about in 2027, surely Live Nation figures Jay Z’s back catalog is more than enough for him to continue to pack arenas for the foreseeable future.
Whispers that a new deal had been reached between the long-time partners have been circulating for a month or so, as the original deal is coming to an end. In 2008, Live Nation and Jay Z signed their first 10-year deal worth $150 million which covered not just touring, but also publishing of Jay Z’s first three Roc Nation albums, thus helping propel the then-budding label. Despite a slight alteration in this new deal, Jay Z and Live Nation will remain equity partners in Roc Nation.
Jay Z issued a statement about the deal. “Live Nation and I entered uncharted territory in 2008. Over nine years, we have traveled the world producing historic music experiences. [Live Nation president and chief executive officer] Michael Rapino is an industry visionary, and this renewed partnership is a testament to our longstanding relationship and the talented individuals at Live Nation. For the next 10 years, we will continue redefining the live event landscape.”
“Jay Z is one of the world’s preeminent touring artists,” Rapino continued. “This strengthens the creative and business partnership of someone that continues to expand his touring base and reach.”
With a headlining gig at his very own Made In America Festival in Philadelphia fast approaching, as well as scheduled performances at Meadows Festival and Austin City Limits, the rap icon is showing no signs of slowing down anytime soon. With recent features on Frank Ocean and DJ Khaled tracks, rumors are starting to swirl about a 13th studio album possibly coming soon.