Jay-Z, Kanye Open ‘Watch The Throne’ Pop-Up Store In NYC

    From the fucking great “Otis” video to the fact the record didn’t leak before it dropped this past Monday, Kanye West and Jay-Z are really going above and beyond for their joint album, Watch The Throne. And they apparently aren’t done just yet. They have opened a store in SoHo in Manhattan dedicated to selling physical copies of the record — so much for that Best Buy exclusive that pissed off indie stores owners, huh?

    It’s located at 201 Mulberry St. and MTV reports that it is open today until 10 p.m.; on Saturday from 10 a.m.-8 p.m.; and on Sunday from 11 a.m.-6 p.m. In case you think you’ll miss it while walking through SoHo: you won’t. The front of the store features the same gold-plated art seen on the Watch The Throne cover. Also, that crazy Maybach you saw in the “Otis” video? Yeah, before it’s sold to support drought relief in East Africa, you can check it out in the store. Crazy.

    You can watch the “Otis” video below.