Not sure what new marketing scheme Jay Z has up his sleeves, but him and his empire Queen Beyoncéare planning to go vegan for 22 days starting today right before his 44th birthday. After having been suggested by his friend Marco Borgers an exercise physiologist, he stated “This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…”
On his Life and Times website, be posted:
Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you’ve found the way.
On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” everyday. It was surprisingly easier on me than I thought…
Why now? There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…It just feels right!
So you can call it a spiritual and physical cleanse. I will post my progress… Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…
Best of luck and health!
P.S. B is also joining me.
I will let my friend Marco explain the benefits of a plant based diet here.
His challenge will end right on Christmas Day. Do you think he’ll make it?