This is about the best video you’ll see this week: Someone over at AdWeek has scoured YouTube to find this (probably old, in Internet years) video of James Brown selling Japanese people Miso in the 1990s. In the ads below, you can see James Brown, the Godfather of Soul, selling the ever-living shit out of that noodle soup. Dude could straight kill it even in advertisements, even in his ’70s. All hail James Brown. All hail Misopa.