Jack White’s management team responds to Coke Zero ad

    Earlier today we brought news that Jack White’s theme for the new James Bond movie, Quantum of Solace, had been used in an advertisement for Coke Zero. White had previously worked with Coke a couple of years back, writing an exclusive track for a campaign that ran in 2006. The White-Coke collaboration didn’t come as a total surprise, but it appears someone at his management company isn’t exactly thrilled by the soda giant’s appropriation of the song. Prefix just received this statement from White’s management:

     

    "Jack White was commissioned by Sony Pictures to write a theme song for the James Bond film Quantum Of Solace, not for Coca Cola. Any other use of the song is based on decisions made by others, not by Jack White. We are disappointed that you first heard the song in a co-promotion for Coke Zero, rather than in its entirety."

     

    Update: Coke Zero issues statement about Jack White song