In a thoroughly postmodern move, the Dead Weather interview themselves in a strange basement accompanied by an organ. Titled "The Dead Weather: Their Oral History and Future Plans, an Explanation and Apology from the Band Themselves," the video nonetheless contains none of those things. The interview is led by "Little Jack" Lawrence of the Raconteurs, who while playing the organ asks questions of his increasingly irritated bandmates: Jack White of the White Stripes and the Raconteurs, Alison Mosshart of the Kills, and Dean Fertita of Queens of the Stone Age. The self-interview covers food preferences, boy band preferences and off-days during a tour, but any real appeal comes from a combative and sarcastic Jack White. Only Fertita is spared from White's vocal barbs, mainly because Fertita keeps quiet.
The real impetus for this possible homage to Glenn Gould's self-interview is the release of the Dead Weather's debut album Horehound. As Jack White says, the album comes out "July 14, nationwide" (that's today), except in Europe where it came out "July 13, nationwide."