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iTunes Launches Indie Store

 iTunes Indie Store


Oh tiny independent record store, now you have even more competition. The good people at Apple have apparently decided that it isn't enough that independent artists seem to get a pretty decent share of the normal iTunes Store homepage, so they've gone and created this "Indie Spotlight" feature, which only features independent artists. The feature is currently only in its soft launch phase, so there's a possibility that we're going to get some new features out of this, but currently there's a list of indie podcasts, indie artist playlists, and not much else.


The homepage prominently features Vetiver, bloghouse/New York Times golden boy Wavves, Neko Case, Fever Ray, Lemonade, Cut Copy, and Animal Collective. The artist playlists include Bon Iver, Hercules and Love Affair, Diplo, Switch and Digitalism. What does this all mean, since it's not like these are things that aren't avaiable through the normal iTunes store? Well, it could mean that the people at iTunes are genuine lovers of independent music who just wanted to show some love for "the most innovative aspects of music... coming out on indie labels all over the world," like it says on the page of the store dedicated to Wavves. It could also mean that Apple has got a bunch of cool dads sitting around in the office, who've recently become aware of the money to be made in marketing independent artists to an increasingly "hip" demographic of music consumers, and the importance of looking cool.


Whatever the reason, if this results in independent artists and labels getting a little more cash funneled their way, or the Indie Spotlight feature being used to break new artists, then Apple deserves a pat on the back.


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Bon Iver
Fever Ray
Hercules and Love Affair

Dude, the indie spotlight has been a part of itunes for a looooong time are waaaaay late with your story...

chris in fort worth

Glad to see someone is thriving in this economy! Go Itunes!


John Davies

Now that the word "indie" has become trendy it will be the tool that the legacy industry will use to try to (s)rape a little more cash out of people working hard to eek out a living through their art.


In response to chris in fort worth:
"The indie spotlight feature is a weekly feature that was going for a few years highlighting different genres each week. This is a proper indie spotlight store non genre specific with it's own page. Brand new and launched yesterday!"

/site_media/uploads/images/users/daba/me-bermudajpg.jpg Daba

Get 'im Daba.

/site_media/uploads/images/users/thestorfer/1202393jpeg.jpeg andross

what does indie mean?

/site_media/uploads/images/users/RWeibush/images.jpeg Jed

i think indie means the wrapping paper that is put on anything that wants to be marketed to young adults that want to be really cool.

/site_media/uploads/images/users/margaritaland/foto2.jpg margaritaland

I can't believe iTunes opened a race car store.

/site_media/uploads/images/users/thestorfer/1202393jpeg.jpeg andross

Ugh. I thought that they were opening a store to specifically sell downloads of the TEMPLE OF DOOM.

/site_media/uploads/images/users/drivera/a-milhouse-divided1png.png drivera

lol iTunes


Apple is really pushing everyone here. If they get big enough, other independent indie music stores will suffer!

Darren Tan

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