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iPod Nearing Saturation Point in the Teen Market, Becomes Big Brother

iPod Nearing Saturation Point in the Teen Market, Becomes Big Brother

If Apple wants to sell anymore iPods to first-time buyers, they had better partner up with AARP. A recent survey completed by Piper Jaffray found that ninety-two percent of teens now own a digital music player, and eighty-six percent of them own an iPod. Microsoft's Zune made up another four percent of the market, and apparently two percent of teens have a grandma who purchased them a Sansa Clip or one of those nice Sony products. As Apple licks its chops and tries to figure out a way to transition all those teens from the iPod to the iPhone, it would be remiss not to mention the famous 1984 ad of so many years ago. Where Apple once positioned itself as an alternative to the mainstream, it has (at least in the digital music market) become the mainstream. Meet the new boss, same as the old boss. [Apple Insider]

 

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where's the news here? lots of kids have ipods?

derek

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