For the majority of people, the annual Sports Illustrated Swimsuit Issue is as important as Memorial Day weekend and the Indy 500 combined, though there's an interesting twist in it this year that, depending on your taste, could botch or boost its worth.
For their 2012 edition that releases on Feb. 14, Sports Illustrated decided to vamp up the deal by tacking on a four page editorial and some spotlight videos on SI.com to throw a little coverage to 17 of indie music's rising names to coincide with a two day "Sports Illustrated Swimsuit Beauties & Beats" music festival at the Cosmopolitan Hotel in Las Vegas.
Here's what Senior Editor MJ Day of the Sports Illustrated Swimsuit project said on the venture:
"We've dabbled in music a bit in the past with previous issues, but now with all four digital platforms we thought it would be such a great way to integrate and basically enhance the Swimsuit experience."
Delta Spirit, Elan Atias & White Elephant, J. Roddy Walston & The Business, Little Hurricane, Maluca, Nick Waterhouse, Vonnegutt, Selebrities, White Denim and The Black Lips will all be featured in the festival, while Bosco Delrey, DJ A-Trak, Hanni El Khatib, Kito & Reija Lee, New Look, Rhye, Toro y Moi and The newno2 will pose alongside models both in the issue and online.
It's an interesting thought--I don't know how good Adam Pavao of New Look is going to sit alongside someone like Alyssa Miller, but we'll see. Dude's got that whole neo-Benjamin Button look going on from what I last figured. [Billboard]