One of rock's most carnal performers, Iggy Pop, has been named Ambassador for this year's Record Store Day. The annual, wordwide event will take place on Saturday, Apr. 21. For preparation, the organizers asked Pop to speak on music and record stores. As part of a press release, he wrote about the "personality" a record shop needs to have on top of carrying a variety of sounds to offer its customers. The best thing he says, though, comes at the end:
When the record and record store businesses began to die at the turn of the new century, they deserved it because they got too big too boring and too plastic.
As Record Store Day Ambassador for 2012 I feel like a representative from some exotic jungle full of life and death and sex and anger, called upon to wear a leopard skin and translate joy to the world of the dead.
Record Store Day has become such a holiday, and this upcoming April will mark its fifth celebration. And if Iggy Pop draped in leopard skin, full of sex, death and anger doesn't get you excited for it, then you're probably out of luck. Past Ambassadors have included Ozzy Osbourne, Queens Of The Stone Age frontman Josh Homme and Eagles Of Death Metal frontman Jesse Hughes.