While we imagine it won't prompt as much hate/backlash as Groupon's Super Bowl ad fail, HP's Grammy Award entry surely earns its place in the upper echelon of modern marketing fumbles.
Promoting the computer brand's TouchPad and Web OS devices, the "Everybody On" campaign features a reworked edition of Lou Reed's classic, "Walk on the Wild Side," which ineffectively replaces the artist's tales of debauchery with such inane verses as "Everybody touch, everybody tap, everybody move, everybody app. Everybody Digg, everybody host, everybody Skype, everybody post."
On second thought, maybe Groupon has met its match when it comes to negative reaction as writers from Engadget to CNET have called HP's decision to ruin Reed's tune everything from a "butchering" to "bile."
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