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How The Black Eyed Peas Became The Most Corporate Band In America
How do you know when your band's willingness to be shills has gone too far? When the Wall Street Journal runs a lengthy article about how you are the most corporate band in the world, which is what happened to the Black Eyed Peas this week. The article is right here. It's got a lot of money quotes from Will about how the band is a brand, but none are better than this one about striking a balance between being shills and being artists:
"You have to use it right. It's a hammer and a nail. Most cats are just walking around with hammers as necklaces. I'm like, did you know it could do this? Boom boom! I'm gonna make a house."
Classic. Read this thing. It's both sad and hilarious.
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