In case you didn’t notice, the boys of once-huge power-pop trio Hanson are now men. And like most men, they drink beer and thought about making their own alcoholic beverage for sale. Unlike most men, they’re super-wealthy — they are, right? — and have the resources to make their own beer, which is exactly what they have done. That, of course, isn’t terribly noteworthy. What is, however, is the beer’s name: Mmmhop. Yeap. So easy, but so smart. Now where’s my sixer, guys? Hmph. Watch the “Mmmbop” video below. [Aux]
Update: According to the Huffington Post, the guys announced their beer, which is an IPA, during a talk at Oxford this past Monday. Drummer Zac Hanson, who is now 26 and making you feel old as you read this, said the following about the brew: “It’s vital our fans have trust in everything Hanson do. We are soon going to be selling our own beer. I’m not joking – MMMhop IPA anyone?” As HuffPo notes, this isn’t anything terribly new for the band as they have their own indie label, 3CG, and have been self-releasing their records for the past seven years.